Critical Website Components Improve Online Performance
It should be no surprise that businesses without websites are relatively obsolete. If you fall into this dwindling category, it’s time to take a leap into the millennium and get a website because your competition will likely see big profits, thanks to their online presence.
Yet, it’s not enough to have a website. It’s got to be a user-friendly website that is navigated smoothly and provides practical information to prompt visitors to engage with your business and ultimately become new clients.
Those are the primary reasons websites are essential in today’s technology-driven society. Details about businesses, products and services need to be available on mobile devices and in homes and offices. People are constantly using their Smartphones while on the go, and when they need specific information, the first place they go is online to find a website.
Once a visitor has arrived, your website needs to be easy to navigate, with links that transition the user to the page they need for the information they seek. Usability is one of the key ingredients to a great website. If visitors have trouble finding what they need, they will go somewhere else to meet those specific needs.
Speaking of specific needs, it may behoove you to consider having your website accessible to those who are elderly, disabled, and legally blind. The 508 website accessibility guidelines furnish additional insight and resources.
Website copy should reflect your business and be SEO-based with keywords and phrases to please the search engine gods. Copy-heavy pages are not the way to go, though. Keep website content short and sweet, and your visitors can absorb the content quickly and easily.
Visually-pleasing colors and excellent graphics are practical qualities of great website design. Psychology has determined that specific colors work better than others and contrasting colors that coordinate well, along with creative, stimulating graphics, are better received and invoke a more positive response in website visitors.
You may have a love-hate relationship with social media. However, social media plays a crucial role in online marketing that must not be overlooked on your website. “Buttons” (platform icons) will link your website visitors directly to your social media pages, like Facebook, Twitter, Instagram, Pinterest, and LinkedIn. This crucial element is far-reaching and can escalate your marketing efforts exponentially.
Offering a way to engage with your website visitors is a given. A “Contact Us” page allows you to get contact information for the visitor for future marketing efforts, whether they become a customer immediately or sometime in the future.
Whatever you do with your website, make sure plug-ins and widgets do not slow the load time of your home page or those of linked pages. People are busy and have short attention spans most time. If your website is slow to load, you can bet the potential customer is moving to your competitor’s site.
As you can see, developing a new website or updating your current website requires careful thought and planning, smooth usability, meaningful content, user engagement, and appealing aesthetics to perform successfully for you and your business.
Contact KallistoArt today to propel your website’s traffic, your internet marketing efforts, and your profits to new heights! 813.563.5321
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